Archive for the ‘Sales Tools’ Category

Don’t Rush Your Customer’s Experience

Customer Service Should Be a Relaxing Enjoyable Experience

 Your Customer has probably just rushed through traffic and hunted for parking, or got caught up for two sets of lights at the same intersection… They are stressed more often than not, just rushing to be with you.

Let them relax… de-stress… don’t rush them

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Creating A Unique Experience

Customer Service Doesn’t Stop At Coffee and Tea

 When your customer arrives in the waiting room, make the experience special.

Tastes: Offer your special clients a Complimentary glass of Champagne or Hand-Made Chocolates. Make their choice of drinks more varied and have an array of herbal teas and coffees available for them with a biscotti or sweet treats to nibble on.

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Award And Reward Your Customer

How To Strengthen Your Relationship With Your Customers By Awarding and Recognising Them – While Collecting Testimonials, Asking For Referrals And Selling More Of Your Product Or Services.

Everyone loves praise and told how well they are doing!  Why not send you Top Customers, your “A Customers” a Certificate for being the Top Customer.  Whether its the Top 10 or the Top 40, write up a Certificate for all your Top Customers and get them to come in for an Award Ceremony.  Roll out the Red Carpet, give them a glass of bubbles, Read More Here…


Impress Your Customer

Impress Your Customer

By sending Thank You Letters or Simple Follow Up Notes.

 It doesn’t really matter how or why you communicate to your customer, if you want to keep an existing customer or Impress a new customer or make your existing customer step up and become an “A” Customer you need to let them know that you want them.  Every one wants to be needed and appreciated yet hardly any business adds the personal touch. Don’t wait for Christmas to thank them, do it all year.

There are many reasons to keep in touch with your customer and these are just a few:

  • Birthday cards or notes: usually get this date off their account application forms etc, but it always nice to receive a surprise birthday card.
  • Aniversary note: Just gives a gentle reminder thats its been a year since they had their last massage or 2 years since they bought their car from you and perhaps they may wish to trade it in Read More Here…


Customer Surveys – Best Way To get Feedback, Get Your Customers To Visit More Often And Prevent Potential Problems In Your Business

Customer Survey: How Are We Doing?

The best Customer Service you can give is to ask your Customers “How are we doing?” Regular Customer Feedback forms are a necessary way to keep you on edge and alive. If the customer isn’t happy with his/her experience or service from you, they will go to your opposition. The customers perception of you is their reality, so try to get many forms back at the same time, then you can measure and monitor your service and if you get the same feedback from more than one, you know to change.

“If you keep doing what you have always done, you will only ever get what you have always got”

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If You Need To Get New Customers, Offer A FREE Sample

If You Need To
Get New Customers, The Best (And
Cheapest) Way Is Offer A FREE

FREE is a magic word! What I am saying is, take the money you would have
spent on fancy advertising and give it to your best prospective customers (the
players) in the form of a sample or trial of your product or service.

Read More Here…


Don’t Try To Be Creative Or Original

Don’t Try To Be
Creative Or Original 

Pretty ads don’t sell products. The most appealing (to look at) and artistic
ads seldom make people buy the products they are supposed to be selling. The
ads that win awards for the advertising agencies who create them rarely win sales
awards for the clients!
During a survey of ads that won a “Clio” award (the advertising industry’s
highest recognition), it was found that 4 of the award-winning agencies lost their
clients’ business, another client refused to run his ad, and of 80 TV classics
picked by Clio, 36 of the businesses involved had either sacked the agency or had
gone broke. Not a real good record, is it?
As the owner of one of the biggest direct response ad agencies once said to a
client . . . “Do you want creativity and originality? Or do you want to see the
darned sales graph going up? Because you sure as heck ain’t going to get them
I guess the point I am making is don’t be creative for the sake of being
creative. Finding a new twist for a proven sales approach is fine, but only as long
as it works better than the previous one.


Use Irresistible Headlines In All Your Ads And Sales Letters

Use Irresistible
Headlines In All Your Ads And Sales

On average 5 times as many people read the headline as read the rest of the
ad. If a reader’s attention is caught by a headline – they read on. Unless your
headline sells your product or service you’ve wasted 90% of your money. The
best headlines are those that promise the reader a benefit, as in the following:

  • lose weight
  • meet new friends
  • less tooth decay
  • easy to maintain garden
  • make more money
  • get relief from arthritis

                         … and so on.


‘Real’ Client Testimonials Increase Credibility – And Sales

‘Real’ Client
Testimonials Increase Credibility –
And Sales

Like a referral, a testimonial is a third party endorsement and therefore is
much more believeable. Hardly anyone (except mail order companies) uses
testimonials. Use them. They work.


Don’t Listen To Opinions From Others

Don’t Listen To
Opinions From Well Meaning
Friends, Family And Associates

Time after time I’ve seen a perfectly good ad being discarded because
someone close to you said “Oh, I would never read that” or “This would never
make me buy”.

Don’t listen to anyone who hasn’t proved to you they can sell better than you
can. Test instead – you’ll make a lot more money that way.