Archive for the ‘Case Studies’ Category

Invest In Yourself By Building Your Knowledge

In 27 Years as a Pharmacist, Michelle Had Never Given a Thought to Her ‘Exit Strategy’.

Business Owner says “You always learn something at a seminar”

Feedback from Pharmacist

Michelle Spiro, Professional Business Woman in Australia.



Fantastic and Informative – BBI Training

” Next Step is to Get Home and Start Doing It”

Kelly had a great weekend at the

Better Business Institute 3 Day Training

Feedback from Licensee who attended the BBI 3 Day Training

Kelly from Sydney Australia.



The More Information You Give, The More You Will Sell

The More
Information You Give, The More
You Will Sell

As a general rule, 2 minute TV commercials will out-sell a 30 second commercial and a 30 minute ‘infomercial’ out-sells both again. Remember your ads are targeted at the ‘players’ – the people who want what you are selling and have the money to pay for it. They will read your ads (or watch them) if what you say is interesting and relevant to them. Some of the most famous ‘long copy’ ads include:

  • ” 6,450 words for Merril Lynch Stockbrokers—1 insertion brought 10,000 responses from interested investors.
  • ” 5 pages of text for selling Schlitz beer—within a few months Schlitz went from fifth in sales to first.
  • ” 600 word ad for Puerto Rico by David Ogilvy got 14,000 readers to send in a coupon.
  • ” 800 word ad for Mercedes Benz headlined “You give up things when you buy the Mercedes Benz 230S—Things like rattles, rust and shabby workmanship” increased sales from 10,000 cars a year to 40,000 a year in the USA.
  • ” A copy-rich Yellow Pages ad got a $40,000 increase for the owner of a video repair shop the month Yellow Pages came out.
  • ” Demtel built a $50 million dollar a year business virtually overnight with their 2 minute ads.

I could give you dozens of examples, but test it out for yourself.


Don’t Try To Be Creative Or Original

Don’t Try To Be
Creative Or Original 

Pretty ads don’t sell products. The most appealing (to look at) and artistic
ads seldom make people buy the products they are supposed to be selling. The
ads that win awards for the advertising agencies who create them rarely win sales
awards for the clients!
During a survey of ads that won a “Clio” award (the advertising industry’s
highest recognition), it was found that 4 of the award-winning agencies lost their
clients’ business, another client refused to run his ad, and of 80 TV classics
picked by Clio, 36 of the businesses involved had either sacked the agency or had
gone broke. Not a real good record, is it?
As the owner of one of the biggest direct response ad agencies once said to a
client . . . “Do you want creativity and originality? Or do you want to see the
darned sales graph going up? Because you sure as heck ain’t going to get them
I guess the point I am making is don’t be creative for the sake of being
creative. Finding a new twist for a proven sales approach is fine, but only as long
as it works better than the previous one.


Recall –vs- Actual Sales

Recall – vs – Actual Sales

The standard form of measuring the effectiveness of an ad by mainstream
advertising agencies and media reps is by recall, or how many people actually
remember the ad after it runs for a set period. This is really stupid.

What counts, from your point of view, is not how many people remember
your ads – but how many actually went and bought your product. If all you want
is recall, just run ads featuring chimpanzees dressed in swimming costumes!



People Make The Mistake Thinking They Can Do It Themselves

“We Picked Up Three New Clients Thats Worth $75,000 In Three Days!”

Terry, A BBI Consulting Client, tested his new advert and got an excellent response, thanks to Brett Bramble, BBI Consultant, in Sydney Australia.

Feedback from Brett Bramble’s Client

Terry Murphy, proprietor of Accounting Practices in Sydney, Australia.



Successful Business Becomes Even More Successful in 18 Months

Success Comes Even Faster When You Implement What You Learn From BBI

“I Made a Brochure That Doubled Our Business in 18 Months”

Successful Accounting Firm Had to Take On 28 More Accountants to Cope With The New Work Load.

Janet Xuccoa – GRA – Accountants



Restaurant Client’s Profit Is Up By 150%

I Made 15 Calls and Got 3 Clients

“I only work part time while I work on my Engineering Company and Hair Salon”


“One client took on 15 more clients by sending out Birthday and Half Birthday Letters to their database”

Ian Simonsen – BBI Business Consultant



“It’s Perserverance, Just Keep At It And Keep Going”

“I Just Followed The Marketing System To A ‘T….'”

Brian combined the BBI products with his own expertise in software development and has never looked back.

Brian made $240,000 in the first six months.

Brian Duffell, Ex Truck Driver turned Entrepreneuer from New Zealand



Guarantee Your Way To Wealth

Guarantee Your
Way To Wealth

There is no doubt about it, guarantees work. Usually the stronger the
guarantee the more sales you’ll make, and the best form of guarantee is the 100%
unconditional money back guarantee. Let’s face it! You feel safe buying a product
if you know you can return it if it doesn’t do what it said it would do.

In the USA, a car manufacturer offered a 30-day money back on a new line of
cars. They broke all sales records. It’s a great tool especially if no one else is
offering it.

You do have to exercise business judgment and test. If your product doesn’t
deliver on its promises, you shouldn’t be selling it, and there are occasions when
you shouldn’t offer an unconditional money back guarantee. For example a
money back guarantee by an airline resulted in bunches of free-loaders nitpicking
to get a free flight.

In our own products we find that whilst we offer a 100% money-back with
most of our end user products, we cannot offer the same guarantee on some of the
“business opportunity” and “licence packages”. That’s because while a lot of
people want to have a business, not many are actually prepared to put in the work
and effort necessary to make it work. And when you are selling a business, even
the most profitable business can be destroyed in months if the new owner doesn’t
do what the previous owner did to make it a success.

So test what guarantees will do for your sales results.