Archive for the ‘General’ Category

Gift Vouchers For Special Customers

For Added Value to Win Your Existing Customers Over, Give Your Customers Vouchers to Enjoy at Other Places

Gift Vouchers don’t have to be from your own business, visit other businesses in your area  and make arrangements for your customers to receive special offers from them.

Make sure that you …

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Impress Your Customer

Impress Your Customer

By sending Thank You Letters or Simple Follow Up Notes.

 It doesn’t really matter how or why you communicate to your customer, if you want to keep an existing customer or Impress a new customer or make your existing customer step up and become an “A” Customer you need to let them know that you want them.  Every one wants to be needed and appreciated yet hardly any business adds the personal touch. Don’t wait for Christmas to thank them, do it all year.

There are many reasons to keep in touch with your customer and these are just a few:

  • Birthday cards or notes: usually get this date off their account application forms etc, but it always nice to receive a surprise birthday card.
  • Aniversary note: Just gives a gentle reminder thats its been a year since they had their last massage or 2 years since they bought their car from you and perhaps they may wish to trade it in Read More Here…


Educational Marketing

Become a Teacher!

 One way of nurturing your clients is to teach them something.

We all love to learn something new and just because you know what you know, it doesn’t mean that your client does.  With the way technology is progressing, it is becoming easier and easier to educate your clients. There are Newsletters, Viral Marketing, Advertorials, Article Marketing, Videos, Seminars, Webinars, Free Reports that bombard us with new and exciting knowledge every day.

Share the love and send some of the interesting news to your Customers so they can be as wise as you are! Your clients will respect you more and see you as more knowledgeable and professional. Referring others can also be beneficial to you if you do a Joint Venture.

Another simple way to educate is to explain their account in detail to them, let them know what you have done and how you did it, show them around your office and introduce them to the team and what part they play in serving the customer. It will make them feel important and they will begin to feel like part of your company/family.


Your Invitation To Cashflow Masters Event

How To Profit From Your Business

Your Invitation to Cashflow Masters Event

1. Fundamentals of strategic and tactical marketing that work in 2012 and help to generate scores of leads, while your competitors will struggle with conventional marketing.

1.1 How to define a Unique Business Advantage – to position your business, product or service at the top of the competitors.

Read More Here…


If You Need To Get New Customers, Offer A FREE Sample

If You Need To
Get New Customers, The Best (And
Cheapest) Way Is Offer A FREE

FREE is a magic word! What I am saying is, take the money you would have
spent on fancy advertising and give it to your best prospective customers (the
players) in the form of a sample or trial of your product or service.

Read More Here…


All Materials and Resources are Supplied For Easy Success

” Its Going to be One of the Vehicles to Help Me Achieve My Financial Goals”

Business Consultant refreshes his knowledge at BBI 3 Day Training

Feedback from 3Day Training attendee

Vladimir Uzunov, Licensee in Auckland, New Zealand



The More Information You Give, The More You Will Sell

The More
Information You Give, The More
You Will Sell

As a general rule, 2 minute TV commercials will out-sell a 30 second commercial and a 30 minute ‘infomercial’ out-sells both again. Remember your ads are targeted at the ‘players’ – the people who want what you are selling and have the money to pay for it. They will read your ads (or watch them) if what you say is interesting and relevant to them. Some of the most famous ‘long copy’ ads include:

  • ” 6,450 words for Merril Lynch Stockbrokers—1 insertion brought 10,000 responses from interested investors.
  • ” 5 pages of text for selling Schlitz beer—within a few months Schlitz went from fifth in sales to first.
  • ” 600 word ad for Puerto Rico by David Ogilvy got 14,000 readers to send in a coupon.
  • ” 800 word ad for Mercedes Benz headlined “You give up things when you buy the Mercedes Benz 230S—Things like rattles, rust and shabby workmanship” increased sales from 10,000 cars a year to 40,000 a year in the USA.
  • ” A copy-rich Yellow Pages ad got a $40,000 increase for the owner of a video repair shop the month Yellow Pages came out.
  • ” Demtel built a $50 million dollar a year business virtually overnight with their 2 minute ads.

I could give you dozens of examples, but test it out for yourself.


Never Ever Run An Ad Without Monitoring The Response

Never Ever Run An Ad Without

Monitoring The Response

In other words, if it doesn’t sell your products get rid of it. 99% of ad
agencies, newspaper and radio reps hate the idea of monitoring. Their advice is
“repetition is the key to success!”
The only trouble is, they are referring to their success – not yours!
Since they get paid by the quantity of advertising you place, it’s not always in
their best interest to teach you how to halve the amount of advertising you do and
double the effectiveness.
And that’s exactly what is possible. Once you find an ad, sales pitch or
marketing strategy that works—keep doing it. Remember, the market place is
constantly changing. You may get tired of seeing the sames old ads but your new
and existing customers will not.
If it’s working—don’t change it! If your ad sold baby clothes to new mothers
this year, it’ll probably work just as well with new mothers next year!


Monitor Everything You Do To Promote Your Business

Everything You Do

To Promote Your

Start yourself a promotion analysis folder and inside have details of each
promotion or ad you run and the results it brought you. You’ll at least double your
advertising results by doing this!
Never use reverse type (black background with white type) in your ads.
Research clearly shows that this is difficult to read and will reduce your response
by at least 50%. Yet when you look in magazines, so many articles and ads are
still designed this way. What a waste!


Don’t Try To Be Creative Or Original

Don’t Try To Be
Creative Or Original 

Pretty ads don’t sell products. The most appealing (to look at) and artistic
ads seldom make people buy the products they are supposed to be selling. The
ads that win awards for the advertising agencies who create them rarely win sales
awards for the clients!
During a survey of ads that won a “Clio” award (the advertising industry’s
highest recognition), it was found that 4 of the award-winning agencies lost their
clients’ business, another client refused to run his ad, and of 80 TV classics
picked by Clio, 36 of the businesses involved had either sacked the agency or had
gone broke. Not a real good record, is it?
As the owner of one of the biggest direct response ad agencies once said to a
client . . . “Do you want creativity and originality? Or do you want to see the
darned sales graph going up? Because you sure as heck ain’t going to get them
I guess the point I am making is don’t be creative for the sake of being
creative. Finding a new twist for a proven sales approach is fine, but only as long
as it works better than the previous one.