Archive for June, 2004

Direct Mail Returns Big Profits At Low Cost

Direct Mail
Returns Big Profits At Low Cost

What else can I say about this method? Only 4% of retailers in the USA use
direct mail. In Australia this figure is lower. And yet . . . dollar for dollar,
nothing sells products as effectively as direct mail. Start collecting your
customers’ names, addresses and telephone numbers today!
I have pleaded, cajoled and written about using direct mail. I’ve talked
about it until I’m blue in the face. And still, most people I know don’t use it! So
please don’t be one of those people.



“How to Profit from Business” Workshop Does it Again

Dmitri’s Workshop’s Gives More Than Most Workshops or Seminars

Justus & Melissa attended Dmitri’s Workshop and found  “How To Do What They Knew They Had to Do.

“I was sceptical when I came in, but now I know how to get more customers”

Justus & Melissa – Mobile Wheel Alignment business for Trucks



Golden Rule #4


Give Your Advertising Money

to Your Best Customer!

Golden Rule #4

If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.What I am saying is, take the money you would have spent on fancy advertising and give it to your best prospective customers (the players) in the form of a sample or trial of your product or service. Thus a restaurant can offer a Free Main Course or an open $5, $10 or $20 voucher. A clothing shop can offer a free shirt. A new car retailer can offer a free dinner with any test drive. Another way to get new customers is to create an Information Product such as a ‘FREE Report which you can sell or giveaway. Create something that positions you as the expert and educates the customer on why they should buy from you. (Warning: Aim your free sampling only at the players see rule #3) You can easily test this rule if you monitor the results from your different marketing strategies.