Archive for June, 2004

Direct Mail Returns Big Profits At Low Cost

Direct Mail
Returns Big Profits At Low Cost

What else can I say about this method? Only 4% of retailers in the USA use
direct mail. In Australia this figure is lower. And yet . . . dollar for dollar,
nothing sells products as effectively as direct mail. Start collecting your
customers’ names, addresses and telephone numbers today!
I have pleaded, cajoled and written about using direct mail. I’ve talked
about it until I’m blue in the face. And still, most people I know don’t use it! So
please don’t be one of those people.

 

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“How to Profit from Business” Workshop Does it Again

Dmitri’s Workshop’s Gives More Than Most Workshops or Seminars

Justus & Melissa attended Dmitri’s Workshop and found  “How To Do What They Knew They Had to Do.

“I was sceptical when I came in, but now I know how to get more customers”

Justus & Melissa – Mobile Wheel Alignment business for Trucks

 

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Golden Rule #4

 

Give Your Advertising Money

to Your Best Customer!

Golden Rule #4

If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.What I am saying is, take the money you would have spent on fancy advertising and give it to your best prospective customers (the players) in the form of a sample or trial of your product or service. Thus a restaurant can offer a Free Main Course or an open $5, $10 or $20 voucher. A clothing shop can offer a free shirt. A new car retailer can offer a free dinner with any test drive. Another way to get new customers is to create an Information Product such as a ‘FREE Report which you can sell or giveaway. Create something that positions you as the expert and educates the customer on why they should buy from you. (Warning: Aim your free sampling only at the players see rule #3) You can easily test this rule if you monitor the results from your different marketing strategies.

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