Cheapest Way To Attract New Customers Is To Sample
If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
What I am saying is, take the money you would have spent on fancy advertising and give it to your best prospective customers (the players) in the form of a sample or trial of your product or service. Thus a restaurant can offer a Free Main Course or an open $5, $10 or $20 voucher.
A clothing shop can offer a free shirt. A flew car retailer can offer a free dinner with any test drive. Another way to get new customers is to create an Information Product such as a ‘FREE Report which you can sell or giveaway.
Create something that positions you as the expert and educates the customer on why they should buy from you. (Warning: Aim your free sampling only at the players – see this post) You can easily test this rule if you monitor the results from your different marketing strategies.
Using ‘Multi-Selling Channels’ To Get New Customers
Using ‘Multi-Selling Channels’ To Get New Customers … Even If You Have Little Or No Money!
This is the best kept secret in the mail order industry. If you are marketing products directly through TV infomercials (half hour commercials), newspaper ads and mail order . . . you will sell 8 times more again if you also get the buyers into your retail store.
In fact, the really switched on retailers and corporations (including banks), are jumping on the direct mail and direct response marketing bandwagon like hungry fleas jumping on a dog. All hands on deck so to speak.
