Archive for June, 2010

Attention and Interest

Attention and

There’s nothing like a powerful, targeted headline to get your prospect’s
attention, their undivided attention. What’s the biggest benefit he gets from
doing business with you, or what’s the prospect’s most pressing problem or
frustration you can solve for him. What’s unique about doing business with you
over any of your competitors? (Headline, graphic, opening paragraph, opening
statement, unique selling advantage, etc.)
It’s critically important that you grab your prospect’s complete and
undivided attention. In this society of instant gratification and innovative
products and services, we are all bombarded to an incredible extent by
advertising messages, so that rather than listen to them all — we just tune them
Some studies suggest that we are subjected to as many as 2,500 messages
daily. That’s a lot of information to consider—everything from newspapers, TV,
radio and magazines, to newsletters that you subscribe to . . . there are
advertising messages everywhere you look.
The first thing you’ve got to do is capture your prospect’s attention, and
there’s no possible way you can do this if you haven’t done your research. You
must know your prospect inside-out, and you must have walked at least a “mile
in his moccasins” to understand.


Using ‘Multi-Selling Channels’ To Get New Customers

Using ‘Multi-Selling Channels’ To Get New Customers … Even If You Have Little Or No Money!

This is the best kept secret in the mail order industry.  If you are marketing products directly through TV infomercials (half hour commercials), newspaper ads and mail order . . . you will sell 8 times more again if you also get the buyers into your retail store.

In fact, the really switched on retailers and corporations (including banks), are jumping on the direct mail and direct response marketing bandwagon like hungry fleas jumping on a dog.  All hands on deck so to speak.  

Read More Here…


People Make The Mistake Thinking They Can Do It Themselves

“We Picked Up Three New Clients Thats Worth $75,000 In Three Days!”

Terry, A BBI Consulting Client, tested his new advert and got an excellent response, thanks to Brett Bramble, BBI Consultant, in Sydney Australia.

Feedback from Brett Bramble’s Client

Terry Murphy, proprietor of Accounting Practices in Sydney, Australia.