Archive for August, 2005

Strategy Is More Important Than The Execution!

Your Overall
Strategy Is Always More Important
Than The Execution!

You’ve heard the saying . . . He’s so good, he could sell ice to eskimos?
Well, I’d much rather be selling them heaters. Often people want more sales
when they really need to repackage and/or increase the price of what they are

They may be selling cars and want the person to call for a free brochure –
when they need to get people taking free test rides instead! Or they may be
teaching people how to ride horses and are trying to give free horse rides to
people who live 1 hour’s drive away – stick to the people who live close by!

Strategy is where it’s at. The best headline or sales letter in the world will
fail if you are selling something people don’t want to buy or can’t afford!.