Archive for March, 2006

Find The Right “Appeal”

When Promoting
Your Product Find The Right

This is usually the biggest reason why your customers buy your products—the
benefit they get by using it. The wrong kind of advertising ‘appeal’ can actually
reduce sales. It has been tested that one advertisement can out-sell another by as much as 19.5 times even though they both look the same, cost the same and sell
the same product. The difference is in the “appeal” used to sell the product in the
ad, and this is usually contained in the headline.

The best way to find the right appeal is to ask your best salespeople what
arguments they use to sell your products or ask your best customers why they buy
your product.