Archive for the ‘Presenting’ Category


Don’t Rush Your Customer’s Experience

Customer Service Should Be a Relaxing Enjoyable Experience

 Your Customer has probably just rushed through traffic and hunted for parking, or got caught up for two sets of lights at the same intersection… They are stressed more often than not, just rushing to be with you.

Let them relax… de-stress… don’t rush them

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Creating A Unique Experience

Customer Service Doesn’t Stop At Coffee and Tea


 When your customer arrives in the waiting room, make the experience special.

Tastes: Offer your special clients a Complimentary glass of Champagne or Hand-Made Chocolates. Make their choice of drinks more varied and have an array of herbal teas and coffees available for them with a biscotti or sweet treats to nibble on.

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Impress Your Customer

Impress Your Customer

By sending Thank You Letters or Simple Follow Up Notes.

 It doesn’t really matter how or why you communicate to your customer, if you want to keep an existing customer or Impress a new customer or make your existing customer step up and become an “A” Customer you need to let them know that you want them.  Every one wants to be needed and appreciated yet hardly any business adds the personal touch. Don’t wait for Christmas to thank them, do it all year.

There are many reasons to keep in touch with your customer and these are just a few:

  • Birthday cards or notes: usually get this date off their account application forms etc, but it always nice to receive a surprise birthday card.
  • Aniversary note: Just gives a gentle reminder thats its been a year since they had their last massage or 2 years since they bought their car from you and perhaps they may wish to trade it in Read More Here…

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Don’t Try To Be Creative Or Original

Don’t Try To Be
Creative Or Original 

Pretty ads don’t sell products. The most appealing (to look at) and artistic
ads seldom make people buy the products they are supposed to be selling. The
ads that win awards for the advertising agencies who create them rarely win sales
awards for the clients!
During a survey of ads that won a “Clio” award (the advertising industry’s
highest recognition), it was found that 4 of the award-winning agencies lost their
clients’ business, another client refused to run his ad, and of 80 TV classics
picked by Clio, 36 of the businesses involved had either sacked the agency or had
gone broke. Not a real good record, is it?
As the owner of one of the biggest direct response ad agencies once said to a
client . . . “Do you want creativity and originality? Or do you want to see the
darned sales graph going up? Because you sure as heck ain’t going to get them
both!”
I guess the point I am making is don’t be creative for the sake of being
creative. Finding a new twist for a proven sales approach is fine, but only as long
as it works better than the previous one.

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The ‘AICPBSAWN’ Formula

The
‘AICPBSAWN’ Formula

Let me introduce you to the AICPBSAWN formula of one of America’s best
copywriters, Brian Keith Voiles, a man who charges a minimum of $10,000 for
an ad or letter!
           The AICPBSAWN formula is more of a procedure and I call it a formula
because when you combine all of the existing elements, they become something
greater than they are independent of each other.

So here are the different elements of the procedure — in order of how
they’d appear in your ad or sales letter:

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Your Credibility

Your Credibility

Whilst reading your ad, your prospect is constantly asking “So what?”.
Whether it’s conscious or unconscious, it’s for real . . . and it’s something you
must deal with. That’s why you must tell them why they should believe what
you’re saying is true. You must present “evidence” in a convincing way that will
win them over. You can do this with . . .

  •  Success stories
  •  Case studies
  •  Testimonials from people who are like your prospects
  •  Testimonials that focus on benefits
  •  Endorsements from ‘celebrities’ of your target market
  •  And other ‘credibility boosters’ and believability builders.

One of the powerful differences between this system and the AIDA formula,
or others like it, is the fact that you put the credibility-boosters near the very front
of your ad or sales letter. Why? Simply because we are all tired of being
scammed . . . “taken” . . . “ripped off”. It’s happened one too many times for
each of us, and we’re all on our guard to make sure it doesn’t happen again.
Putting your testimonials, celebrity testimonials, case studies, or any of the other
credibility boosters near the front will help your prospects overcome their fear.
You can even put powerful testimonials right in your headline . . . and once
you’ve done that, the next thing you have to do is . . .

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Restaurant Client’s Profit Is Up By 150%

I Made 15 Calls and Got 3 Clients

“I only work part time while I work on my Engineering Company and Hair Salon”

 

“One client took on 15 more clients by sending out Birthday and Half Birthday Letters to their database”

Ian Simonsen – BBI Business Consultant

 

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How To Write A Sales Letter That Will Make You Rich

 

How To Write A
Sales Letter That Will Make You Rich

Firstly, you and I already know that your letter is like a salesperson. Therefore it
must sell something . . . and it must sell it well. The line of thought you should
follow is the same as you would use if you were describing your proposition to
someone face-to-face . . . so here’s what to do before you start writing.

Audio-tape yourself or your best sales people whilst making a sale or answering
a customer query about the business and its products.

Have these tapes transcribed and highlight all the great phrases, selling points,
reasons why and benefits the customer will get, and number them in order of
importance.

Next you pull out all the letters from your sample file which relate most closely
to what you are going to write about and the first thing you write is . . .
the Headline!

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Closing The Sale

Closing The Sale

So, how do you end your letter? The one thing you must always do is ask
the person to take some sort of action:

  • Pick up the phone and call
  • Fill in the coupon and mail it
  • Come into the store
  • Ask them to buy
  • Ask them to call you

Just make sure you ask them to do something!

So finally you’ve written your headline, you’ve “adapted” successful bits
and pieces into your letter, you’ve listed lots of bullets (benefits) and you’ve
added some exciting bonuses to make your prospects keen as mustard to buy,
and you’ve also guaranteed your whole proposal.

You asked them to call you and order (and you even included your private
phone number), and you then signed your letter.
Now all that remains to do is to send it, right? Wrong!

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The Telephone Can Make You Rich

The Telephone
Can Make You Rich

Use the telephone to follow up your best customers and to get new customers
into your business. People love people contact with businesses they like. Use
this great tool and prosper.

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