Closing The Sale
September 19th, 2008 
Posted in Closing The Sale
So, how do you end your letter? The one thing you must always do is ask
the person to take some sort of action:
- Pick up the phone and call
- Fill in the coupon and mail it
- Come into the store
- Ask them to buy
- Ask them to call you
Just make sure you ask them to do something!
So finally you’ve written your headline, you’ve “adapted” successful bits
and pieces into your letter, you’ve listed lots of bullets (benefits) and you’ve
added some exciting bonuses to make your prospects keen as mustard to buy,
and you’ve also guaranteed your whole proposal.
You asked them to call you and order (and you even included your private
phone number), and you then signed your letter.
Now all that remains to do is to send it, right? Wrong!
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