How To Strengthen Your Relationship With Your Customers By Awarding and Recognising Them – While Collecting Testimonials, Asking For Referrals And Selling More Of Your Product Or Services.
Everyone loves praise and told how well they are doing! Why not send you Top Customers, your “A Customers” a Certificate for being the Top Customer. Whether its the Top 10 or the Top 40, write up a Certificate for all your Top Customers and get them to come in for an Award Ceremony. Roll out the Red Carpet, give them a glass of bubbles, Read More Here…
Customer Surveys – Best Way To get Feedback, Get Your Customers To Visit More Often And Prevent Potential Problems In Your Business
Customer Survey: How Are We Doing?
The best Customer Service you can give is to ask your Customers “How are we doing?” Regular Customer Feedback forms are a necessary way to keep you on edge and alive. If the customer isn’t happy with his/her experience or service from you, they will go to your opposition. The customers perception of you is their reality, so try to get many forms back at the same time, then you can measure and monitor your service and if you get the same feedback from more than one, you know to change.
“If you keep doing what you have always done, you will only ever get what you have always got”
Creating A Sales
Letter or Ad That Works
There are a few things you must do before you sit down and create your
‘silent salesperson’, which is what a great sales letter is — a truly efficient and
loyal salesperson. One that never sleeps in, takes sick days or forgets to turn up
There are 3 steps you must take before you can start writing:
Step 1: Define the result you want from your letter. Is it an order or an
appointment for further follow up? Never try to do both. Either sell your
product or service or simply sell the reader on why they need to ask for more
Step 2: Define you target market. Who are your hottest prospects? Yes,
that’s right. Your existing customers, people who have already bought from you!
If you are spending money on any format advertising and you aren’t mailing your
existing customers . . . you are committing a crime against your profitability.
Your cheque book should be seized and impounded until you come to your
Listen to this story:
How To Write A
Sales Letter That Will Make You Rich
Firstly, you and I already know that your letter is like a salesperson. Therefore it
must sell something . . . and it must sell it well. The line of thought you should
follow is the same as you would use if you were describing your proposition to
someone face-to-face . . . so here’s what to do before you start writing.
Audio-tape yourself or your best sales people whilst making a sale or answering
a customer query about the business and its products.
Have these tapes transcribed and highlight all the great phrases, selling points,
reasons why and benefits the customer will get, and number them in order of
Next you pull out all the letters from your sample file which relate most closely
to what you are going to write about and the first thing you write is . . .
A free Lunch?
Is there really such a thing?
Invite Your “A Customer’s” to Regular Lunches
A great way to get to know your customers and to build rapport with them is to invite them to a luncheon. It doesn’t have to be an elaborate affair just invite 10 of your ‘A ’ customers at a time. Invite one of them to be a Guest Speaker and ask them to bring a friend. They will not only be very grateful to be invited, but you get a chance to schmooze their friends into doing business with you too. Take advantage of this situation to get New Customers.
Maybe invite the ‘ B’ customers at times too and they will soon step up and become your ‘A’ customers.
After the luncheon, send them all a thank you letter with a special offer to the guest friends. Perhaps offer them a free consultation to get to know them better and discuss if their needs are being met by their present supplier or coach. You could say in your letter:
“Thank you very much for being our special guest at our regular VIP customers luncheon. We at XYZ company love spoiling our customers and look for any excuse to get to know and understand them better. If you feel you would like to be part of our XYZ family to join us regularly at our Free Lunches, please feel free to call John on 478 _ _ _ _ and make an appointment for a free consultation so we can get to know you and ascertain how best we can help and serve you.”
Random Gifts of Education(Kindness)
If you find something interesting, chances are your Customers will too!
When you come across some interesting reports or marketing material, send a copy to your existing Customers with a note saying
“I have just come across this interesting article and thought you might find it of interest to”.
Keep educating your clients and they will keep coming back for more… Plus they will think you more knowledgeable than themselves and will value you more.