A free Lunch?
July 30th, 2005 Tags: "B" Customers, “A ” customer, Free Lunch, New Customers, special offer
Posted in After Sale and Repeat Sales, Approaching, Creating Sales Opportunities, Getting Referrals and Testimonials, Making Sale, Prospecting, Targeting Top CustomersA free Lunch?
Is there really such a thing?
Invite Your “A Customer’s” to Regular Lunches
A great way to get to know your customers and to build rapport with them is to invite them to a luncheon. It doesn’t have to be an elaborate affair just invite 10 of your ‘A ’ customers at a time. Invite one of them to be a Guest Speaker and ask them to bring a friend. They will not only be very grateful to be invited, but you get a chance to schmooze their friends into doing business with you too. Take advantage of this situation to get New Customers.
Maybe invite the ‘ B’ customers at times too and they will soon step up and become your ‘A’ customers.
After the luncheon, send them all a thank you letter with a special offer to the guest friends. Perhaps offer them a free consultation to get to know them better and discuss if their needs are being met by their present supplier or coach. You could say in your letter:
“Thank you very much for being our special guest at our regular VIP customers luncheon. We at XYZ company love spoiling our customers and look for any excuse to get to know and understand them better. If you feel you would like to be part of our XYZ family to join us regularly at our Free Lunches, please feel free to call John on 478 _ _ _ _ and make an appointment for a free consultation so we can get to know you and ascertain how best we can help and serve you.”
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