Use Benefit Driven Headlines For Your Ads
Use benefit headlines in all your ads. On average 5 times as many people read the headline as read the rest of the ad. If reader’s attention is caught by the headline -they read on. Unless your headline sells your product or service you’ve wasted 90% of your money.
The best headlines are those that promise the reader a benefit – – lose weight, meet new friends, less tooth decay, easy to maintain garden, make more money, get relief from arthritis, increase your sales and so on.
The headline is the “Ad For Your ad.”
Why Do Customers Buy?
When promoting your products find the “right appeal’. This is usually the biggest “reason why” your customers buy your products. The benefit they get by using your product.
The wrong kind of advertising appeal can actually reduce sales. It has been tested that one advertisement can out-sell another by as much as 19.5 times. Even though they both look the same, cost the same and sell the same product.
The difference is in the “appeal” used to sell the product in the ad. (Typically contained in the headline) The best way to find the right appeal is to ask your best salespeople what arguments they use to sell your products. Or, ask your best customers why they buy from you.
