Archive for the ‘Lifetime Value Of Your Customers’ Category

Gift Vouchers For Special Customers

For Added Value to Win Your Existing Customers Over, Give Your Customers Vouchers to Enjoy at Other Places

Gift Vouchers don’t have to be from your own business, visit other businesses in your area  and make arrangements for your customers to receive special offers from them.

Make sure that you …

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Keep In Contact With Your Past Customers

Make your Customers Feel Special -Thank Them

 Sending” thank you” notes and cards is a wonderful idea and much appreciated by anyone who receives something in the mail with delightful words, but a personal phone call from time to time is always a big pleaser. You could impress your customers, simply by a call just to thank them for paying their account on time or for making a large order or just because you want to thank them for being such a lovely customer.

“Hi Sue, is John from (your work), its been a while since I spoke to you last, but I just wanted to let you know that its always a pleasure doing business with you. It certainly makes our day when we deal with people like you and we really appreciate the large order you put through last Monday.”

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Creating A Unique Experience

Customer Service Doesn’t Stop At Coffee and Tea

 When your customer arrives in the waiting room, make the experience special.

Tastes: Offer your special clients a Complimentary glass of Champagne or Hand-Made Chocolates. Make their choice of drinks more varied and have an array of herbal teas and coffees available for them with a biscotti or sweet treats to nibble on.

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Tap Into Your Employee’s Knoweldge Of Your Customers


It’s A Team Effort!

Many heads think better than one.

 Ask your team members what ideas they can think of to impress your customers or how to serve them better.  People think from different spaces and often have ideas inside them waiting to come to fruition when asked.  It’s more often than not, the other team members who deal with the customers at the ‘coal face’, so they know the best ways to make your customers happy and rewarded.

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Award And Reward Your Customer

How To Strengthen Your Relationship With Your Customers By Awarding and Recognising Them – While Collecting Testimonials, Asking For Referrals And Selling More Of Your Product Or Services.

Everyone loves praise and told how well they are doing!  Why not send you Top Customers, your “A Customers” a Certificate for being the Top Customer.  Whether its the Top 10 or the Top 40, write up a Certificate for all your Top Customers and get them to come in for an Award Ceremony.  Roll out the Red Carpet, give them a glass of bubbles, Read More Here…


Impress Your Customer

Impress Your Customer

By sending Thank You Letters or Simple Follow Up Notes.

 It doesn’t really matter how or why you communicate to your customer, if you want to keep an existing customer or Impress a new customer or make your existing customer step up and become an “A” Customer you need to let them know that you want them.  Every one wants to be needed and appreciated yet hardly any business adds the personal touch. Don’t wait for Christmas to thank them, do it all year.

There are many reasons to keep in touch with your customer and these are just a few:

  • Birthday cards or notes: usually get this date off their account application forms etc, but it always nice to receive a surprise birthday card.
  • Aniversary note: Just gives a gentle reminder thats its been a year since they had their last massage or 2 years since they bought their car from you and perhaps they may wish to trade it in Read More Here…


Discover a well known secret to creating an irresistable offer for your business

Dmitri Stern

Would you like scores of qualified prospective customers calling your phone number, sending you emails with RFQ (requests for quotations), walking-in off the street and asking for business?

In this short video you will discover a simple concept that could assist you in:

1. Understanding how to create an irresistible offer; Read More Here…


Spread Christmas Cheer!

Spread Christmas Cheer!

Send Christmas Greetings to all your existing Customers

 Your card needs to stand out from the others! Why not attach a small gift like a chocolate or a lollie to the greeting card.  

Maybe personalize the card with ribbons or holly and hand deliver to your customers. Calling in on them gives you a different perspective on them, especially if you don’t normally leave your premises to do business meeting or sales.

You might notice something that you can help with or could help you serve them better.

Or you could hold a Christmas party for all your ‘A’  customers.  If you don’t have many invite your ‘B’ Customers too and they may soon become your ‘A’ Customers.

‘Tis the season to be Jolly…tralala..lalalala!


“How are you going?” Calls

How are you going?”

Customers love the personal touch!

There is another level of Customer Service that you can reach, all you have to do is think of them more often, show them you care, give them a call to say:

 “Hi, I was just thinking of you and thought I would call to see how things are going”.

 Think how just a few phone calls a day, slotted into your day would make a huge difference to what your customers think of you and before long they would be your mates and wouldn’t dream of going to your opposition, they would rather pay more or travel further to see their mate.

Quite often you will find that they have a question or would like to buy something but hadn’t got around to calling you.

They will even tell their friends how great you are and if they weren’t already you top customers, they soon will be. The best way to get New Customers is if they were referred by an “A” customer.


Customers Like Birthday Cards too!

Customers Have Birthdays too!

Show Your Customer You Care

Everybody loves to get a birthday present or treat so why not impress your Customers.  Send them something simple, a discount voucher to a restaurant or some movie tickets.  Try to get alongside the restaurant and talk to them about a joint venture.  If you are introducing someone to their business, maybe they could give you  “free meal” vouchers to give to your customer.

 Send them a note with the gift, something that says you have remembered their birthday like:

“A little bird told me it’s you birthday. To show you how special we think you are we have enclosed a special gift just for you”