Easier To Sell To Your Existing Customers Than To A New Customer
It Is 5 Times
Easier To Sell To Your Existing
Customers Than To A New
Customer
The easiest way to re-sell your existing customers is by using the telephone or by sending them a letter. I’ve been accused of focusing too much on selling by direct mail . . . but it is by far the most efficient way for you to get more
business. Your past clients are a “hot” list. All you have to do is ask them to buy something else, and it doesn’t have to be your product either.
You can offer them someone elses products. Thus an accountant can offer financial services, a restaurant can send invites to a clothing sale and so on.
