How To Write Headlines that get you up to 19 times greater response
How To Write Headlines
that get you up to 19 times greater response to all your ads, letters and brochures…
Please get a copy of today’s newspaper. Look at the front cover and tell me what your read…
Let me guess, it probably says something like this – Cold Blooded Murder, Sex Scandal, Corruption Charges Laid, Innocent Victims Sued or something equally grizzly and sensational.
Do you know why most of the main articles in newspapers start with headlines relating to disasters, murders, sex and corruption? Well, I am going to tell you anyway. It’s because that’s what sells newspapers. It attracts people who read newspapers (and sometimes even those who don’t) and they buy it.
The only purpose of a headline is to target the person you
want to reach and to sell them on wanting to know more.
If you want proof, look at the magazine racks in the newsagents. Magazines aimed at young women such as Cleo have articles headlined – “What You Always Wanted To Know About Men, 4 Signs To Look For If He’s Cheating On You, 8 Tips On Looking Great This Summer.”
