Archive for July, 2010

Cheapest Way To Attract New Customers Is To Sample

If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.

What I am saying is, take the money you would have spent on fancy advertising and give it to your best prospective customers (the players) in the form of a sample or trial of your product or service. Thus a restaurant can offer a Free Main Course or an open $5, $10 or $20 voucher.

A clothing shop can offer a free shirt. A flew car retailer can offer a free dinner with any test drive. Another way to get new customers is to create an Information Product such as a ‘FREE Report which you can sell or giveaway.

Create something that positions you as the expert and educates the customer on why they should buy from you. (Warning: Aim your free sampling only at the players – see this post) You can easily test this rule if you monitor the results from your different marketing strategies.


Its Going To Be A Fantastic Year!

“I Had To Jump Through A Firey Hoop In Terms Of My Faith For BBI To Get Here!”

Baden likened the BBI Bootcamp Training to his Four Day Mediation Retreat. He could see the changes on the faces from day one to the last day!

Feedback from New Licensee

Baden Holt, New and Young BBI Consultant in Victoria, Australia.