Target Top 10% Of Your Possible Customers

Where possible sell only to “players”. (People who want what you sell and have the money to afford it) It is far easier to make money by selling half as much but at double the price! We always advise most of our clients to increase their prices and improve their marketing and customer service. Rather than lower their prices and have no profit margin left for good marketing and customer service.

Usually this results in less work and more profit for the business. The “players” don’t really ask “how much” as they do “will it work and can I trust you” or “do I like dealing with this person and the business”.

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One Response to “Target Top 10% Of Your Possible Customers”

  1. Cheapest Way To Attract New Customers Is To Sample | Better Business Institute +649 4770490

    […] on why they should buy from you. (Warning: Aim your free sampling only at the players – see this post) You can easily test this rule if you monitor the results from your different marketing strategies. […]

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