Warn them what will happen if they choose not to take action. Tell them
very clearly, and in no uncertain terms, what benefits they’ll be missing out on if
they choose not to take action. This tactic is incredibly emotional and, when
used correctly, will really get your prospect to “feel” the pain of remaining in
“status quo” . . . and that’s exactly what it’s supposed to do. Let me give you a
couple of examples here to show you how powerful this can be in motivating
your prospect to take action now.
Let’s say you’re looking at ordering something from the “Peter Sun
Marketing Catalogue”, and you’re acutely aware of the fact that you’ve either
got to hire someone to write your ads, or you’ve got to learn to do it yourself.
You rang around and learned that for some really good writing, you’re going to
have to pay $5,000 or more. Being the frugal person you are, you throw that idea
out the window, and decide to check into the Peter Sun Marketing Catalogue, the
close in the sales letter you would receive would read something like this …
“I Looked For Three Things – Genuine Intent, Honesty and Trust”
Les found everything he was looking for in a business with BBI and the support.
“No Doubt We Can All Work The system”
Les Ong, Entrepreneur from Queenstown, NZ