Warning
June 29th, 2009 
Posted in Warning
Warn them what will happen if they choose not to take action. Tell them
very clearly, and in no uncertain terms, what benefits they’ll be missing out on if
they choose not to take action. This tactic is incredibly emotional and, when
used correctly, will really get your prospect to “feel” the pain of remaining in
“status quo” . . . and that’s exactly what it’s supposed to do. Let me give you a
couple of examples here to show you how powerful this can be in motivating
your prospect to take action now.
Let’s say you’re looking at ordering something from the “Peter Sun
Marketing Catalogue”, and you’re acutely aware of the fact that you’ve either
got to hire someone to write your ads, or you’ve got to learn to do it yourself.
You rang around and learned that for some really good writing, you’re going to
have to pay $5,000 or more. Being the frugal person you are, you throw that idea
out the window, and decide to check into the Peter Sun Marketing Catalogue, the
close in the sales letter you would receive would read something like this …
“You know you need to learn how to quickly and easily pump out winning
ads and sales letters. Without this skill it’s costing your business thousands, and
heck, if you were to hire someone to write your ads and letters for you, it’s still
going to cost you $5,000 or more to get the kind of direct marketing ads that you
need.
Yet for a measly $377 for a copy of “Advertising Magic”, you could learn
how to quickly and easily create money-making ads and sales letters for your
business – 100% guaranteed, PLUS you get the direct input of one of the nation’s
top ad writers on 3 of your ad writing projects . . . FREE!
Don’t you think you owe it to yourself to get started – shift gears and move on
past where you’ve been idling for what seems like forever? Think about that . . .
aren’t you sick of the status quo? Don’t you want to move on and build your
business, increase what you put in your pocket, and start living some of those
dreams you’ve put off forever?
Take action now. Order “Advertising Magic” and start raking in the money
you deserve with advertising that works. Simply pick up the telephone and dial
these 10 simple digits: 1800 066 979. Have your Visa, Mastercard or Amex
handy . . . that way you’ll get your copy rushed out to you today!”
What do you think? Do you see the emotion that’s packed in that? Of course
you do! And that’s exactly what you have to do when you are selling your product
or service. You must make your prospect feel the pain of remaining in the same
situation if they choose not to buy.
If your product or service really delivers a solution to your prospect’s
challenges, frustrations and anxieties (and it should), then you must do everything
you can to get them to buy. You must make a powerful impact at this point in your
ad or letter . . . otherwise you’re going to lose them.
Imagine the power of this tactic combined with the scarcity tactic!
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