Archive for September, 2005

Advertising Is Salesmanship Multiplied!

Advertising Is
Salesmanship Multiplied!

If you want great ads or sales letters or sales people, simply take your best
sales person and audio tape them during several sales or interviews. Transcribe
what they say and amongst that you will find what you are looking for. And
what are you looking for? Fantastic ad copy.

This is the simplest way to create great marketing campaigns and sales
teams. Look at who’s selling the most and simply copy their format for all your
people, ads and sales letters.

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Golden Rule #14

 

I Can Make You Rich?

Do You Want To Bet On It?

Golden Rule #14

Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it. Don’t be seduced by the media reps or the list brokers with promises of huge readerships and hot buyers lists. Test everything on a small scale before you commit large amounts of money to it. What the large (and successful) companies always do is test a campaign in one region, city, suburb or newspaper first. If it works they expand it. If not, they change it until it does work. This way even failures can make you rich. Because when the 8th test you run is a winner, you just keep on repeating it. And it more than makes up for the first seven tests that did not work. Is that too much trouble? Not if you want to make money.

 

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