Archive for the ‘Referrals’ Category

Educate Your Customers And They Will Come Back More Often

Become A Knowledge Bank

 Build a library of information

Have readily available to your customers, books, brochures and videos with all the latest information on your products and services, techniques, possible applications and designs.Technical or motivational information that you can loan out to your clients for their benefit.

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Educational Marketing

Become a Teacher!

 One way of nurturing your clients is to teach them something.

We all love to learn something new and just because you know what you know, it doesn’t mean that your client does.  With the way technology is progressing, it is becoming easier and easier to educate your clients. There are Newsletters, Viral Marketing, Advertorials, Article Marketing, Videos, Seminars, Webinars, Free Reports that bombard us with new and exciting knowledge every day.

Share the love and send some of the interesting news to your Customers so they can be as wise as you are! Your clients will respect you more and see you as more knowledgeable and professional. Referring others can also be beneficial to you if you do a Joint Venture.

Another simple way to educate is to explain their account in detail to them, let them know what you have done and how you did it, show them around your office and introduce them to the team and what part they play in serving the customer. It will make them feel important and they will begin to feel like part of your company/family.


Your Credibility

Your Credibility

Whilst reading your ad, your prospect is constantly asking “So what?”.
Whether it’s conscious or unconscious, it’s for real . . . and it’s something you
must deal with. That’s why you must tell them why they should believe what
you’re saying is true. You must present “evidence” in a convincing way that will
win them over. You can do this with . . .

  •  Success stories
  •  Case studies
  •  Testimonials from people who are like your prospects
  •  Testimonials that focus on benefits
  •  Endorsements from ‘celebrities’ of your target market
  •  And other ‘credibility boosters’ and believability builders.

One of the powerful differences between this system and the AIDA formula,
or others like it, is the fact that you put the credibility-boosters near the very front
of your ad or sales letter. Why? Simply because we are all tired of being
scammed . . . “taken” . . . “ripped off”. It’s happened one too many times for
each of us, and we’re all on our guard to make sure it doesn’t happen again.
Putting your testimonials, celebrity testimonials, case studies, or any of the other
credibility boosters near the front will help your prospects overcome their fear.
You can even put powerful testimonials right in your headline . . . and once
you’ve done that, the next thing you have to do is . . .


Give It Away And Watch Your Profits Skyrocket

Give It Away
And Watch Your Profits Skyrocket

There is a tiny, weenie restaurant hidden in a shopping arcade, and anyone
who as much as glances their way is immediately offered a sample of one of
their dishes in a tiny cup with a fork. The result? Booming sales!

A client of ours owns a mobile video hire van. He wrote a letter offering a

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15 Easy Ways to Keep Your Customers Coming Back

15 Easy Ways to Keep Your Customers Coming Back –
And Spending Their Money With You – Forever


What you can do to get your customer’s loyalty, repeat business and lots of referrals.

The trouble with most business owners, is that they assume that their customers are all boring, dull and have no sense of humour. Let me give you an example. Recently, I attended a meeting with a Brisbane company dealing with medium to large businesses. One of their consultants mentioned that she got an invoice with a little note on it saying…

“Hi __________, thanks for your business. I really appreciate it.” Signed __________

She said how good it made her feel and that she paid the bill immediately. Then she asked, “What about doing the same with our customers?’ Even though everybody thought it was a nice little touch when she told them about it, as soon as she suggested their own company use it, they suddenly froze up. A personal note? From us? What about our professional image?, they moaned.

Isn’t it strange how most companies seem to have a charisma by-pass when it comes to communicating with their customers. What would you rather have? A customer, or a friend who is also a customer? A friend, of course. Well, to have more friends in your business, you must do more friendly things.

To make it easy for you to be friendly, I am going to give you …

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