Educate Your Customers And They Will Come Back More Often

April 4th, 2012 Tags: “A ” customer, Customer Engagment, Customer Service
Posted in After Sale and Repeat Sales, Referrals, Targeting Top Customers

Become A Knowledge Bank

 Build a library of information

Have readily available to your customers, books, brochures and videos with all the latest information on your products and services, techniques, possible applications and designs.Technical or motivational information that you can loan out to your clients for their benefit.

A bike shop – can provide their customers with a regular newsletter delivered via auto-responder like AWeber, GetResponse or MailChimp – on where to cycle, cycling events, social gatherings or new in cycling technologies.

A fishing gear business can keep in touch with it’s customers by both mail and email with the latest news on the best fishing techniques, weather updates, fishing comps, messages from sponsors – that add value and generate an extra revenue and other useful fishing information.

Customer service doesn’t stop after the sale

 Build a library into your website

Make a portion of your website available to special customers or “A” Customers where they can log in and download information from your site for free.

Or even better add a Forum to your website that will allow your customers and prospects to find out more about your product or service, communicate with each other and generally follow your business, your work. This way when the time will come for them to buy – rest assure your business name, the products and services will be on top of their minds!

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