Gift Vouchers For Special Customers
For Added Value to Win Your Existing Customers Over, Give Your Customers Vouchers to Enjoy at Other Places
Gift Vouchers don’t have to be from your own business, visit other businesses in your area and make arrangements for your customers to receive special offers from them.
Make sure that you …
Impress Your Customer
Impress Your Customer
By sending Thank You Letters or Simple Follow Up Notes.
It doesn’t really matter how or why you communicate to your customer, if you want to keep an existing customer or Impress a new customer or make your existing customer step up and become an “A” Customer you need to let them know that you want them. Every one wants to be needed and appreciated yet hardly any business adds the personal touch. Don’t wait for Christmas to thank them, do it all year.
There are many reasons to keep in touch with your customer and these are just a few:
- Birthday cards or notes: usually get this date off their account application forms etc, but it always nice to receive a surprise birthday card.
- Aniversary note: Just gives a gentle reminder thats its been a year since they had their last massage or 2 years since they bought their car from you and perhaps they may wish to trade it in Read More Here…
Spread Christmas Cheer!
Spread Christmas Cheer!
Send Christmas Greetings to all your existing Customers
Your card needs to stand out from the others! Why not attach a small gift like a chocolate or a lollie to the greeting card.
Maybe personalize the card with ribbons or holly and hand deliver to your customers. Calling in on them gives you a different perspective on them, especially if you don’t normally leave your premises to do business meeting or sales.
You might notice something that you can help with or could help you serve them better.
Or you could hold a Christmas party for all your ‘A’ customers. If you don’t have many invite your ‘B’ Customers too and they may soon become your ‘A’ Customers.
‘Tis the season to be Jolly…tralala..lalalala!
Random Gifts of Education
Random Gifts of Education(Kindness)
If you find something interesting, chances are your Customers will too!
When you come across some interesting reports or marketing material, send a copy to your existing Customers with a note saying
“I have just come across this interesting article and thought you might find it of interest to”.
Keep educating your clients and they will keep coming back for more… Plus they will think you more knowledgeable than themselves and will value you more.
Customers Need Loving Too!
Customers Need Loving Too!
Love and Nurture Your Existing Customers
To Ensure Your New Customers Will Love You And Keep Coming Back
It would seem that most businesses think that customers have a “use by” date stamped on their forehead; they just use them once then throw them away. Customers are fantastic creatures that can be used again and again you just need to feed them and nurture them. It not unlike farming really, you can grow them from seedlings into a mature “A ” customer that just keeps producing fruit.
You can feed them with information and good service and nurture them with a more personal touch, get to know them as a real person, just like yourself. Customers have feelings, and want the same things as you. They want to feel needed and loved and know that someone has their best interests at heart. Customers have children, relationship issues, they have cars, boats, houses, mortgages and loans just like everyone else.
If you care for you customer, they will thrive and so will your bank balance.
