Impress Your Customer

Impress Your Customer

By sending Thank You Letters or Simple Follow Up Notes.

 It doesn’t really matter how or why you communicate to your customer, if you want to keep an existing customer or Impress a new customer or make your existing customer step up and become an “A” Customer you need to let them know that you want them.  Every one wants to be needed and appreciated yet hardly any business adds the personal touch. Don’t wait for Christmas to thank them, do it all year.

There are many reasons to keep in touch with your customer and these are just a few:

  • Birthday cards or notes: usually get this date off their account application forms etc, but it always nice to receive a surprise birthday card.
  • Aniversary note: Just gives a gentle reminder thats its been a year since they had their last massage or 2 years since they bought their car from you and perhaps they may wish to trade it in
  • Follow Up Call After Telephone Contact: It was lovely talking to you today and just to recap what we agreed on, …
  • Thank You For Your Referral: Let them know that you appreciate them referring their friend to you and that you will look after them just as well.
  • After a presentation: A letter to thank them for attending your presentation or for their time today and that you will follow up with them in a few days to get their thoughts on what you demonstrated or discussed.
  • Call in on them: “I was just passing by and thought I would take the chance that you were in the office and I thought I would see if you had given any more thought to…”
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