Archive for March, 2004

Now!

Now!

Once you have an incredibly powerful, no-risk offer that motivates your
prospect to take action, you should make a strong guarantee that removes all of the
risk (this will only work if your product is good). Then you add in some
scarcity . . . the scarcity will hopefully motivate them to act now. Don’t beat
around the bush with this either. You’ve got to come right out and tell them to take
action now. Tell them to:
            “Take the action right now that’s going to allow you to live the life you’ve
only dreamed of up ‘til now! This is your chance to learn how to … blah blah
blah — and by learning how to do it, you’re going to get this benefit and this, and
this and this! And guess what? You won’t get any of it unless you take action right
this minute.”

The fact is, you must compel your prospect to take action now. And you must
tell them in no uncertain terms that if they don’t act now, their chance to get the
benefits you’re offering them may be gone forever.
Couple this tactic with scarcity and a warning . . . and now you’ve practically
got them smackin’ themselves and kickin’ themselves if they don’t order, or don’t
come into your store, or whatever.
Try it, this really works!

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Golden Rule #2

 

Are You Trying To Get  New Customers?

Why?

Golden Rule #2 

 If you have an established business 70% of your advertising dollars should be spent on re-selling to your existing customers. Why? See Rule #1. And yet I see most businesses spend thousands of dollars in the media trying to get new business – only to forget all about those people after they buy. If you were to send out some thank you letters instead, or call your customers and ask them to buy again, you’d see an almost magic increase to your bottom line. Done correctly, this always works better than chasing new customers. Listen, next time you are going to run a full page ad in the newspapers promoting a sale or whatever, try this. Reproduce the ad and send it to your existing clients. Attach a note saying.

“I thought you  may want to see this, come in the day before to get

your best pick of the bargains”

Regards

This will work wonders if your sale has a genuine appeal!

 

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