Become a Teacher!
One way of nurturing your clients is to teach them something.
We all love to learn something new and just because you know what you know, it doesn’t mean that your client does. With the way technology is progressing, it is becoming easier and easier to educate your clients. There are Newsletters, Viral Marketing, Advertorials, Article Marketing, Videos, Seminars, Webinars, Free Reports that bombard us with new and exciting knowledge every day.
Share the love and send some of the interesting news to your Customers so they can be as wise as you are! Your clients will respect you more and see you as more knowledgeable and professional. Referring others can also be beneficial to you if you do a Joint Venture.
Another simple way to educate is to explain their account in detail to them, let them know what you have done and how you did it, show them around your office and introduce them to the team and what part they play in serving the customer. It will make them feel important and they will begin to feel like part of your company/family.
Research clearly shows that ads that, look like editorial articles get 500% more readership than ads that obviously look like ads. People don’t buy magazines or newspapers to read the ads do they?? Of course not. You, I and everybody else, buy the papers, the magazines or watch the TV for the stories.
By making your ads informative and looking like the stories in the publication you’ll get more sales. When writing your ad, pretend you are the editor of the magazine writing about your company or product. Tell your reader the magic story, the reason to buy and ask them to buy! (See more about advertorial styles of advertising here)
Here’s a good example of a “Magic Story”: