Archive for the ‘Setting Financial Goal’ Category

Create A ‘Copywriting Power’ Questionnaire

Create A
‘Copywriting Power’


To prepare for this formula, we need to create a “copywriting power’
questionnaire, which is a very powerful document as it will reveal almost
everything you need to know to create hot ads or letters that will sell your
products and services. The questionnaire is a copywriting guideline—a
guideline for getting the best information from your business to be able to:

  1. Get to know your product or service, inside and out.
  2. Get to know what you’ve tried in the past (so you don’t waste your time trying it again).
  3. Get to know your customers as well as you possibly can.
  4. Get to know your target prospects as well as you possibly can.
  5. Define your goals, your business objectives and your dreams.

These five questions are ones you absolutely must ask yourself. Think
carefully about the answers to these questions, because if you plan on writing
your own ads or sales letters to sell your product or service, this questionnaire
will be one of your most valuable tools. I don’t believe it’s a magic pill for
writing hot ads . . . but it is a solid first step in the process of creating great copy.

Here are 15 questions you must answer before you write a word of copy.
Write them out in the spaces provided below:

Read More Here…


Interview Your Top Salespeople/Customers To Get Good Copy

Interview Your
Top Salespeople/Customers To Get
Good Copy

I’ve found it is much better to get someone else to interview and ask the
questions. These questions usually lead to other valuable questions but the
questionnaire is the “meat” of the interview—it brings out most of the major
elements you’ll need to create a winning ad or sales letter.

The more research you do, the better your ad will be. In fact, your ad or sales
letter will practically write itself if you’ve done your homework. All good print ads
and sales letters are “salesmanship in print”, and since ad writing is basically
“salesmanship in print,” why not get in touch with the top sales people in your
organisation? Then interview them thoroughly and have them sell the product or
service, right then and there over the telephone, with your tape recorder going!
Yes, that’s right—interview the top 3 or 4 sales pros in your organisation and this
will confirm many of the sales points and benefits of your product, and also reveal
other things you didn’t think of before.

Read More Here…


Test Different Marketing Ideas, Headlines And Prices

Test Different
Marketing Ideas, Headlines And

Recently we had a new idea for a product, so to test it, we did 8 different
promotions with 4 different headlines and 2 different prices. We tested 1,000 of
each and here’s what happened:

2 promotions got 0 response
5 promotions got between 1-5 responses
1 promotion got 20 responses

This means that the best headline/price combination got 20 times the results
of the worst. Imagine what would have happened if we only tried one, or if we
didn’t monitor what we did. Chances are it would have been a big flop.

Now we are going to take the winner and Read More Here…