Test Different Marketing Ideas, Headlines And Prices
Test Different
Marketing Ideas, Headlines And
Prices
Recently we had a new idea for a product, so to test it, we did 8 different
promotions with 4 different headlines and 2 different prices. We tested 1,000 of
each and here’s what happened:
2 promotions got 0 response
5 promotions got between 1-5 responses
1 promotion got 20 responses
This means that the best headline/price combination got 20 times the results
of the worst. Imagine what would have happened if we only tried one, or if we
didn’t monitor what we did. Chances are it would have been a big flop.
Now we are going to take the winner and
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