Ask People For An Opinion
The manufacturer of a very expensive piece of machinery wrote to the
decision makers in companies who could use his machine asking them to evaluate
it and suggest how he could improve it? He put on a lunch and refreshments and
took each one through the machines’ functions individually.
The result was lots of orders.
A manufacturer of an expensive (but far superior) scaffolding invited the 4
owners (and their wives) of very large building companies to an ‘all expenses paid
golfing weekend in another city’. First class hotels, all meals, free golf . . . the lot.
The only condition was that on Saturday morning they spend 3½ hours visiting
building sites where his scaffolding was in use.
They all accepted and whilst at the sites, and with no sales people present, the
workers using the scaffolding “sang its praises”. Come the following Tuesday, the
scaffolding manufacturer had orders for over $600,000 worth of scaffolding.
The key with both is to target the people who are good
prospects for your products.
If I Look Like An Ad, Then I Probably Won’t Be Noticed?
Golden Rule #7
Research clearly shows that ads that, look like editorial articles get 500% more readership than ads that obviously look like ads. Unless you haven’t heard a word I have said previously, no more needs to be said here, does it?? O.K. I’ll explain a little. People don’t buy magazines or newspapers to read the ads do they?? Of course not. You, I and everybody else, buy the papers, the magazines or watch the TV for the stories. By making your ads informative and looking like the stories in the publication you’ll get more sales. When writing your ad, pretend you are the editor of the magazine writing about your company or product.
“Dmitri’s system is so simple”
“If you apply the system to your business like I did “
“You will get a bigger bottom line figure”
BBI Consulting client