Golden Rule #7
October 29th, 2004 
Posted in Approaching, Creating Sales Opportunities, General, Making Sale, Offline Marketing, Targeting Top Customers
If I Look Like An Ad, Then I Probably Won’t Be Noticed?
Golden Rule #7
Research clearly shows that ads that, look like editorial articles get 500% more readership than ads that obviously look like ads. Unless you haven’t heard a word I have said previously, no more needs to be said here, does it?? O.K. I’ll explain a little. People don’t buy magazines or newspapers to read the ads do they?? Of course not. You, I and everybody else, buy the papers, the magazines or watch the TV for the stories. By making your ads informative and looking like the stories in the publication you’ll get more sales. When writing your ad, pretend you are the editor of the magazine writing about your company or product.
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