Archive for April, 2005

“How are you going?” Calls

How are you going?”

Customers love the personal touch!

There is another level of Customer Service that you can reach, all you have to do is think of them more often, show them you care, give them a call to say:

 “Hi, I was just thinking of you and thought I would call to see how things are going”.

 Think how just a few phone calls a day, slotted into your day would make a huge difference to what your customers think of you and before long they would be your mates and wouldn’t dream of going to your opposition, they would rather pay more or travel further to see their mate.

Quite often you will find that they have a question or would like to buy something but hadn’t got around to calling you.

They will even tell their friends how great you are and if they weren’t already you top customers, they soon will be. The best way to get New Customers is if they were referred by an “A” customer.


Golden Rule #11


If You Like Me, There Is More To Come!

Golden Rule #11

Use benefit headlines in all your ads. On average 5 times as many people read the headline as read the rest of the ad. If reader’s attention is caught by the headline -they read on. Unless your headline sells your product or service you’ve wasted 90% of your money. The best headlines are those that promise the reader a benefit – – lose weight, meet new friends, less tooth decay, easy to maintain garden, make more money, get relief from arthritis, increase your sales and so on. The headline is the “Ad For Your ad.”


Always Use Direct Response Marketing

Always Use
Direct Response Marketing

In other words, you must be able to measure what you do. You would never
dream of hiring a telephone operator or a salesperson and not know if they made
appointments or sales, would you? I hope not!

It’s the same with your marketing. Don’t get talked into wasting your money
on anything you can’t measure and, most importantly, anything that doesn’t bring
you extra sales. You can’t pay your bills with “image” and “exposure” (terms
often used by sellers of advertising). All it does is feed your ego and thins out
your wallet.

Of course, if you have a lot of money, by all means feed your ego. However,
if that is the case, donating a substantial sum to a worthy cause will do a lot more
for you than feeding your ego with useless ads!

Measure everything meticulously and you’ll at least double your results
within 6 months.


Don’t Listen To Opinions – Trust Proven Results

Don’t listen to opinions and advice from well meaning friends, family and business associates.

Time after time we’ve seen a perfectly good ad being discarded because someone close to my clients said ‘Oh, I would never read that’ or “This would never make me buy”.

Here’s a golden piece of advice. Don’t listen to anyone who hasn’t proved to you they can sell better than you or I can.

Test the ad instead – you’ll make a lot more money that way. Well meaning advice is a dime-a-dozen. Don’t let it cost you thousands!