Golden Rule #11
April 28th, 2005 
Posted in
If You Like Me, There Is More To Come!
Golden Rule #11
Use benefit headlines in all your ads. On average 5 times as many people read the headline as read the rest of the ad. If reader’s attention is caught by the headline -they read on. Unless your headline sells your product or service you’ve wasted 90% of your money. The best headlines are those that promise the reader a benefit – – lose weight, meet new friends, less tooth decay, easy to maintain garden, make more money, get relief from arthritis, increase your sales and so on. The headline is the “Ad For Your ad.”
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