Don’t Listen To Opinions – Trust Proven Results
April 15th, 2005 Tags: Test'n'Measure
Posted in Creating Sales Opportunities, Unique Business AdvantageDon’t listen to opinions and advice from well meaning friends, family and business associates.
Time after time we’ve seen a perfectly good ad being discarded because someone close to my clients said ‘Oh, I would never read that’ or “This would never make me buy”.
Here’s a golden piece of advice. Don’t listen to anyone who hasn’t proved to you they can sell better than you or I can.
Test the ad instead – you’ll make a lot more money that way. Well meaning advice is a dime-a-dozen. Don’t let it cost you thousands!
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