Always Use Direct Response Marketing

Always Use
Direct Response Marketing

In other words, you must be able to measure what you do. You would never
dream of hiring a telephone operator or a salesperson and not know if they made
appointments or sales, would you? I hope not!

It’s the same with your marketing. Don’t get talked into wasting your money
on anything you can’t measure and, most importantly, anything that doesn’t bring
you extra sales. You can’t pay your bills with “image” and “exposure” (terms
often used by sellers of advertising). All it does is feed your ego and thins out
your wallet.

Of course, if you have a lot of money, by all means feed your ego. However,
if that is the case, donating a substantial sum to a worthy cause will do a lot more
for you than feeding your ego with useless ads!

Measure everything meticulously and you’ll at least double your results
within 6 months.

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