15 Easy Ways to Keep Your Customers Coming Back –
And Spending Their Money With You – Forever
What you can do to get your customer’s loyalty, repeat business and lots of referrals.
The trouble with most business owners, is that they assume that their customers are all boring, dull and have no sense of humour. Let me give you an example. Recently, I attended a meeting with a Brisbane company dealing with medium to large businesses. One of their consultants mentioned that she got an invoice with a little note on it saying…
“Hi __________, thanks for your business. I really appreciate it.” Signed __________
She said how good it made her feel and that she paid the bill immediately. Then she asked, “What about doing the same with our customers?’ Even though everybody thought it was a nice little touch when she told them about it, as soon as she suggested their own company use it, they suddenly froze up. A personal note? From us? What about our professional image?, they moaned.
Isn’t it strange how most companies seem to have a charisma by-pass when it comes to communicating with their customers. What would you rather have? A customer, or a friend who is also a customer? A friend, of course. Well, to have more friends in your business, you must do more friendly things.
To make it easy for you to be friendly, I am going to give you …