Impress Your Customer
By sending Thank You Letters or Simple Follow Up Notes.
It doesn’t really matter how or why you communicate to your customer, if you want to keep an existing customer or Impress a new customer or make your existing customer step up and become an “A” Customer you need to let them know that you want them. Every one wants to be needed and appreciated yet hardly any business adds the personal touch. Don’t wait for Christmas to thank them, do it all year.
There are many reasons to keep in touch with your customer and these are just a few:
- Birthday cards or notes: usually get this date off their account application forms etc, but it always nice to receive a surprise birthday card.
- Aniversary note: Just gives a gentle reminder thats its been a year since they had their last massage or 2 years since they bought their car from you and perhaps they may wish to trade it in Read More Here…
If You Need To
Get New Customers, The Best (And
Cheapest) Way Is Offer A FREE
FREE is a magic word! What I am saying is, take the money you would have
spent on fancy advertising and give it to your best prospective customers (the
players) in the form of a sample or trial of your product or service.
Don’t Try To Be
Creative Or Original
Pretty ads don’t sell products. The most appealing (to look at) and artistic
ads seldom make people buy the products they are supposed to be selling. The
ads that win awards for the advertising agencies who create them rarely win sales
awards for the clients!
During a survey of ads that won a “Clio” award (the advertising industry’s
highest recognition), it was found that 4 of the award-winning agencies lost their
clients’ business, another client refused to run his ad, and of 80 TV classics
picked by Clio, 36 of the businesses involved had either sacked the agency or had
gone broke. Not a real good record, is it?
As the owner of one of the biggest direct response ad agencies once said to a
client . . . “Do you want creativity and originality? Or do you want to see the
darned sales graph going up? Because you sure as heck ain’t going to get them
I guess the point I am making is don’t be creative for the sake of being
creative. Finding a new twist for a proven sales approach is fine, but only as long
as it works better than the previous one.
Headlines In All Your Ads And Sales
On average 5 times as many people read the headline as read the rest of the
ad. If a reader’s attention is caught by a headline – they read on. Unless your
headline sells your product or service you’ve wasted 90% of your money. The
best headlines are those that promise the reader a benefit, as in the following:
- lose weight
- meet new friends
- less tooth decay
- easy to maintain garden
- make more money
- get relief from arthritis
… and so on.
Testimonials Increase Credibility -
Like a referral, a testimonial is a third party endorsement and therefore is
much more believeable. Hardly anyone (except mail order companies) uses
testimonials. Use them. They work.
Don’t Listen To
Opinions From Well Meaning
Friends, Family And Associates
Time after time I’ve seen a perfectly good ad being discarded because
someone close to you said “Oh, I would never read that” or “This would never
make me buy”.
Don’t listen to anyone who hasn’t proved to you they can sell better than you
can. Test instead – you’ll make a lot more money that way.
Own ‘Formula’ For Writing Great
Anyone can learn how to write good ads and sales letters. There was a time
when I didn’t have a clue how to do it. It took me days and weeks to get just a 2
page letter drafted—the sort of letter that now takes me 30 minutes to write and
which sells five times as much. To write great ads and letters takes . . .practice,
And how do you practice? Just do it, and keep doing it. Like everything you
ever try for the first time, it gets easier as you go along. Remember the first time
you rode a bike, went swimming, talked to your first customer, made the first
sale? I’ll bet you are a good deal better now than you were when you started. All
it took was practice.
But to be really great at something, you have to practice the right way. And
that’s exactly what I am going to teach you here . . .how to write great ads and
letter copy, even if you’ve never written an ad or sales letter in your life!
To prepare for this formula, we need to create a “copywriting power’
questionnaire, which is a very powerful document as it will reveal almost
everything you need to know to create hot ads or letters that will sell your
products and services. The questionnaire is a copywriting guideline—a
guideline for getting the best information from your business to be able to:
- Get to know your product or service, inside and out.
- Get to know what you’ve tried in the past (so you don’t waste your time trying it again).
- Get to know your customers as well as you possibly can.
- Get to know your target prospects as well as you possibly can.
- Define your goals, your business objectives and your dreams.
These five questions are ones you absolutely must ask yourself. Think
carefully about the answers to these questions, because if you plan on writing
your own ads or sales letters to sell your product or service, this questionnaire
will be one of your most valuable tools. I don’t believe it’s a magic pill for
writing hot ads . . . but it is a solid first step in the process of creating great copy.
Here are 15 questions you must answer before you write a word of copy.
Write them out in the spaces provided below:
Everyone You Meet
Ask everyone you meet to do business with you—and make them a great
incentive to do it.
A coffee shop can print “FREE Cup of Coffee” on their business cards and
give these to staff to distribute to others.
Top Salespeople/Customers To Get
I’ve found it is much better to get someone else to interview and ask the
questions. These questions usually lead to other valuable questions but the
questionnaire is the “meat” of the interview—it brings out most of the major
elements you’ll need to create a winning ad or sales letter.
The more research you do, the better your ad will be. In fact, your ad or sales
letter will practically write itself if you’ve done your homework. All good print ads
and sales letters are “salesmanship in print”, and since ad writing is basically
“salesmanship in print,” why not get in touch with the top sales people in your
organisation? Then interview them thoroughly and have them sell the product or
service, right then and there over the telephone, with your tape recorder going!
Yes, that’s right—interview the top 3 or 4 sales pros in your organisation and this
will confirm many of the sales points and benefits of your product, and also reveal
other things you didn’t think of before.