Use Irresistible Headlines In All Your Ads And Sales Letters
Use Irresistible
Headlines In All Your Ads And Sales
Letters
On average 5 times as many people read the headline as read the rest of the
ad. If a reader’s attention is caught by a headline – they read on. Unless your
headline sells your product or service you’ve wasted 90% of your money. The
best headlines are those that promise the reader a benefit, as in the following:
- lose weight
- meet new friends
- less tooth decay
- easy to maintain garden
- make more money
- get relief from arthritis
… and so on.
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