Use Irresistible Headlines In All Your Ads And Sales Letters


Use Irresistible
Headlines In All Your Ads And Sales
Letters

On average 5 times as many people read the headline as read the rest of the
ad. If a reader’s attention is caught by a headline – they read on. Unless your
headline sells your product or service you’ve wasted 90% of your money. The
best headlines are those that promise the reader a benefit, as in the following:

  • lose weight
  • meet new friends
  • less tooth decay
  • easy to maintain garden
  • make more money
  • get relief from arthritis

                         … and so on.

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