If You Need To Get New Customers, Offer A FREE Sample
December 16th, 2011 Tags: FREE Report, New Customers
Posted in After Sale and Repeat Sales, Approaching, Business Monitoring and Reporting, Creating Sales Opportunities, General, Making Sale, Offline Marketing, Prospecting, Sales ToolsIf You Need To
Get New Customers, The Best (And
Cheapest) Way Is Offer A FREE
Sample
FREE is a magic word! What I am saying is, take the money you would have
spent on fancy advertising and give it to your best prospective customers (the
players) in the form of a sample or trial of your product or service.
A restaurant could offer a ‘Free Main Course’ or an open $5, $10 or $20
voucher; a clothing shop could offer a ‘free’ shirt; a new car retailer could offer a
‘free’ dinner with any test drive.
Another way to get new customers is to create an information product such as
a “FREE Report” which you can sell or giveaway. Create something that
positions you as the expert and educates the customer on why they should buy
from you. Warning: Aim your free sampling only at the players.
You can easily test this rule if you monitor the results from your different
marketing strategies.
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