Create Your Own ‘Formula’ For Writing Great Copy
January 22nd, 2011 
Posted in Create Your
Own ‘Formula’ For Writing Great
Copy.
Anyone can learn how to write good ads and sales letters. There was a time
when I didn’t have a clue how to do it. It took me days and weeks to get just a 2
page letter drafted—the sort of letter that now takes me 30 minutes to write and
which sells five times as much. To write great ads and letters takes . . .practice,
practice, practice.
And how do you practice? Just do it, and keep doing it. Like everything you
ever try for the first time, it gets easier as you go along. Remember the first time
you rode a bike, went swimming, talked to your first customer, made the first
sale? I’ll bet you are a good deal better now than you were when you started. All
it took was practice.
But to be really great at something, you have to practice the right way. And
that’s exactly what I am going to teach you here . . .how to write great ads and
letter copy, even if you’ve never written an ad or sales letter in your life!
It’s actually the same system that my good friend, Brian Keith Voiles, uses to
write copy. Brian has the uncanny ability of creating winners for almost every
client he has worked with!
So all you have to do is “model” this process for yourself. And the best way
to do this is to “pretend” your business is your “client” and you are being hired to
write for your business as a “hired copywriter”.
Isn’t it true that you usually have plenty of ideas when it comes to marketing
advice for other businesses, but when it comes to your own business it’s as if you
get a mental block, or writer’s cramp?
Why is that? Well simply because you are too close to your business. But if
you follow the process I am about to reveal here, you will soon be writing ads and
sales letters like an old “pro”. So here’s how numerous experienced copywriters
do it and the important thing to remember is to keep it simple!
Too many people make the process of creating an ad or sales letter a
struggle. They think you have to be creative, come up with clever ideas,
brainstorm brand new, never before thought of ideas, but nothing could be further
from the truth. Creating great direct response ads and sales letters is nothing
more than taking what has worked in the past, and putting it to use for you. It is
nothing more than the art of research—to find out what motivates your market,
what makes them buy, and how to get them buying.
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