Advertising Is Salesmanship Multiplied!
September 16th, 2005 
Posted in Approaching, Creating Sales Opportunities, General, Making Sale, Offline Marketing, Sales ToolsAdvertising Is
Salesmanship Multiplied!
If you want great ads or sales letters or sales people, simply take your best
sales person and audio tape them during several sales or interviews. Transcribe
what they say and amongst that you will find what you are looking for. And
what are you looking for? Fantastic ad copy.
This is the simplest way to create great marketing campaigns and sales
teams. Look at who’s selling the most and simply copy their format for all your
people, ads and sales letters.
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