Golden Rule #13
July 30th, 2005 
Posted in After Sale and Repeat Sales, Approaching, Business Monitoring and Reporting, General, Making Sale, Offline Marketing
Do You Love Me?
Will You Remember Me?
Golden Rule #13
Nobody has been able to show a relationship between advertising recall and actual sales. The standard form of measuring the effectiveness of an ad by mainstream advertising agencies and media reps is by recall. Or how many people actually remember the ad after it runs for a set period. This is really stupid. The only thing that should count from your point of view, is not how many people remember your ads – but how many actually went and bought your product. If all you want is recall, just run ads featuring chimpanzees dressed in a swimming costume. Sales are where it’s at, so don’t get bamboozled by fancy words and advertising jargon.
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