Golden Rule #4
June 3rd, 2004 
Posted in After Sale and Repeat Sales, Approaching, Business Monitoring and Reporting, Creating Sales Opportunities, General, Making Sale, Presenting, Targeting Top Customers
Give Your Advertising Money
to Your Best Customer!
Golden Rule #4
If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.What I am saying is, take the money you would have spent on fancy advertising and give it to your best prospective customers (the players) in the form of a sample or trial of your product or service. Thus a restaurant can offer a Free Main Course or an open $5, $10 or $20 voucher. A clothing shop can offer a free shirt. A new car retailer can offer a free dinner with any test drive. Another way to get new customers is to create an Information Product such as a ‘FREE Report which you can sell or giveaway. Create something that positions you as the expert and educates the customer on why they should buy from you. (Warning: Aim your free sampling only at the players – see rule #3) You can easily test this rule if you monitor the results from your different marketing strategies.
Leave a Reply