Monitor Everything You Do To Promote Your Business
August 25th, 2011 
Posted in Monitor
Everything You Do
To Promote Your
Business
Start yourself a promotion analysis folder and inside have details of each
promotion or ad you run and the results it brought you. You’ll at least double your
advertising results by doing this!
Never use reverse type (black background with white type) in your ads.
Research clearly shows that this is difficult to read and will reduce your response
by at least 50%. Yet when you look in magazines, so many articles and ads are
still designed this way. What a waste!
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