Recall –vs- Actual Sales

Recall – vs – Actual Sales

The standard form of measuring the effectiveness of an ad by mainstream
advertising agencies and media reps is by recall, or how many people actually
remember the ad after it runs for a set period. This is really stupid.

What counts, from your point of view, is not how many people remember
your ads – but how many actually went and bought your product. If all you want
is recall, just run ads featuring chimpanzees dressed in swimming costumes!

 

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