Test Every Ad Before Betting Your Future Business On It
March 11th, 2011 
Posted in Test Every Ad,
Sales Letter Or Marketing
Campaign Before Betting Your
Business Future On It
Don’t be seduced by the media reps or the list brokers with promises of
huge readerships and hot buyers lists. Test everything on a small scale before
you commit large amounts of money to it. What the large (and successful)
companies always do is test a campaign in one region first. If it works they
expand it – if not they change it until it does work.
This way even failures can make you rich, because when the 8th test you
run is a winner and you keep on repeating it, this more than makes up for the all
the learning you did during the first 7 that did not work.
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