Upsell For 30% More Profits

November 19th, 2005 Posted in General

Upsell Each And
Every Sale For 30% More Profits

If you work at McDonalds you are allowed to forget twice. The third time
you loose your job. What I’m talking about is the world famous question . . .

“Would you like a drink or some chips with your order?”

The hairdresser suggests a bottle of shampoo, the restaurant a delicious
dessert, garlic bread or coffee, the photo development lab picks out a cute picture
and asks if you’d like it enlarged. The lady on the telephone from the vitamin
company asks if you’d like a second bottle at half price. The cosmetics lady asks
your wife if she’d like a night cream or a matching nail polish with her lipstick.

All these are examples of up-selling, and some companies get as much as
50% of their profits from sales made by asking these questions. And the
customers love it too. They get a better deal on something they may have
forgotten to get in the first place.

Let me ask you a question? Have you ever painted your house and forgot to
buy a small brush or a drop sheet or a scraper, and had to drive back to the
hardware store? If only they asked you whether you needed anything else when
you bought the paint!

So ‘up-selling’ is great for everyone —You, the customer and your bank
manager. The only question which remains is are you doing it?

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