How To Earn Large Amounts Of Money With Direct Mailing
August 11th, 2003 
Posted in Advertising, Case Studies, Creating Sales Opportunities, Direct Mailing, Making Sale, Offline MarketingHow To Earn Large Amounts Of Money With Direct Mailing
The Following Letters Will Inspire You To Write Your Own Letter And Consequently, Your Own Pay Cheque Next Month!
Internet letter: This is the first page of a 12 page letter that sold over $100,000 worth of videos in less than five weeks. The headline is the key to a successful sales letter and this one explained very clearly what the letter at all about. The letter follows the principle, “The more you tell – the more you sell.”
The Sprooce Goose letter: This letter was sent to 1,537 customers living in or around Melbourne. 538 people turned up with the letter in their hand at the show. The result was thousands of dollars worth of extra sales and lots of happy customers. This particular business has over 15,000 customers on its database Australia wide.
The Stationary letter: As you can see, a good letter can be used to sell to any market. This letter is offering a $50 credit voucher to businesses who open a new account. It’s a good strategy. Their average customer spends over $1,000 per month with them.
The Backyard landscaping letter: As you can see, direct mail can be used to sell almost any product or service. This letter is one of a series of three that this company sends to potential customers in their area. Once again it is offering a free initial service to get the trust of new clients.
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