Posts Tagged ‘Qualified Prospects’

Cheapest Way To Attract New Customers Is To Sample

If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.

What I am saying is, take the money you would have spent on fancy advertising and give it to your best prospective customers (the players) in the form of a sample or trial of your product or service. Thus a restaurant can offer a Free Main Course or an open $5, $10 or $20 voucher.

A clothing shop can offer a free shirt. A flew car retailer can offer a free dinner with any test drive. Another way to get new customers is to create an Information Product such as a ‘FREE Report which you can sell or giveaway.

Create something that positions you as the expert and educates the customer on why they should buy from you. (Warning: Aim your free sampling only at the players – see this post) You can easily test this rule if you monitor the results from your different marketing strategies.