Posts Tagged ‘Measure Response’

Measure Return On Investment Of Your Marketing Effort

Monitor everything you do to promote your business. Start yourself a promotion analysis folder. Inside have details of each promotion or ad you run and the results it brought you.

You’ll at least double your advertising results by doing this! Never use reverse type (black background with white type) in your ads. Research clearly shows that this is difficult to read and will reduce response by at least 50%.

However if you look in many magazines lots of articles and ads are designed this way. What a waste!!